Hey sweet friends! Today I’ll be walking you through some of the most common and least common kinds of opt ins and why I think each one could be a great idea for your business. Let’s dive in!
Full Disclosure: Some of the links in this post are affiliate links, which means that I may earn a small commission if you choose to use the services (at no cost to you!). That said – I stand by, love and use ALL of the products mentioned in this post!
It needs to be:
The most traditional and probably most used type of opt in is the e-book format. There’s a lot of discussion around e-books right now, with a lot of people saying that they are dying.
But I don’t think that’s true! E-books can still serve a purpose, especially if the thing that you’re selling is similar to an e-book. Giving people a taste of your product in the form of a few free chapters in an e-book is an awesome way to get people excited about a new product.
Pro Tip Side Note: What kind of opt in you use depends a lot on what you want to accomplish and what kind of content your audience tends to interact with. For example, if your audience is looking for an online course, an ebook might not be the best way of engaging with them. However, if you are an author, ebooks are the perfect medium.
The next type of opt in is a workbook. Workbooks can be very actionable, but you need to do a little more if you’re giving away workbooks. For example, if you have an awesome blog post that’s going to help people get things done and you’re trying to go the extra mile and give people a workbook in addition to the blog post, people will sign up and then it may be a few days, weeks, or even months before they get around to doing the workbook. They may not be ready for the workbook at the time they download it.
Make sure that the blog post is really accessible from the workbook, or put the blog post into their welcome sequence email so that if they save the emails from the workbook sequence, they will always have access to the workbook and the content that inspired them to download it.
Pro Tip Side Reminder: It’s very important to make sure that your subscribers can really use the free content that you’re giving them!
I also think it’s a great idea to combine different types of opt ins. You can offer something like a podcast episode that’s only available to subscribers, and you can pair a workbook to accompany what your reader learn from the podcast episode. This way, they have both the lesson and a way to implement what they’ve just learned.
You can also repurpose your live video casts into opt ins and pair those with a workbook or a planner. Remember, though, to think through how your audience prefers to consume content!
Pro Tip Side Note: Whatever you give people, make sure it fits together and is complete. The last thing you want to do is give people all but one of the puzzle pieces so that they’re not sure exactly what to do with all this great free content you’ve given them.
Another opt in is email courses. The email course can be however many days you want, probably no more than 10 days and email courses are typically no shorter than 3 days. For this option, make sure that if people work through the course they will achieve the result you know they can achieve!
Another opt in is a free challenge. I haven’t done a challenge so I can’t say from personal experience that they work, but the girls over at Think Creative Collective run awesome challenges that have been insanely successful. If it wasn’t for their 5 Days to Launch Challenge, I wouldn’t have launched the Opt In Toolbox, so they’re a great way to engage with your audience.
Other opt ins are free samples of whatever product you offer. You can give people just a small taste of what you do, and offer an upsell at some point to people who are engaging with your content.
If you have a bunch of resources that you could use as opt ins, you could instead choose to offer a whole resource library as an opt in. This way, your subscribers who want ALL of the content won’t have to sign up for your list 10 times, and if you’re using an email service like MailChimp or Convertkit, you won’t have to keep track of 10 separate lists.
If you decide to go with a free resource library, make sure to keep refreshing and updating the content every month or two so that people keep coming back.
Quizzes are also an excellent way to grow your list. Kayla Hollatz had an amazing session on the Creative Launch Summit about using quizzes. If you’re interested in using quizzes, I recommend checking out Kayla’s resources.
If you’re into the idea of creating a quiz, – which I’ve been told is an incredible converter – I would highly suggest creating it in Interact. It’s an amazing platform with everything you need to create those fun and addictive Cosmo-style quizzes in no time flat.
After you’ve created an opt in, it’s great if you can run it by a few people that you trust to give you good feedback. Have them experience the opt in exactly how subscribers experience and tell you what was confusing, what was great, and what could use work.
I’d love to hear from you guys! In the comments, let me know what kind of opt in you’re planning to create, or let me know if you have any questions!
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