In this episode, we’ll talk about the elements on a landing page, the most effective ways to design your Opt In and what essentials every Opt In should have! Full Disclosure, this post does include affiliate links for brands I love and trust. This means that if you decide to purchase something using my link, I will earn a bit and it costs you nothing extra (thank you, hugs!).
First thing’s first: The Landing Page.
It might feel like having a landing page is too much of a time sucker or that it’s redundant or unnecessary, but here’s why your Opt In should definitely have its very own landing page.
First of all, having a landing page keeps people from being distracted by everything else you have going on. By having a full landing or sales page for your Opt In, you’re creating a space where they can focus fully on the benefit of THAT Opt In, rather than everything else on your website.
Secondly, people are clicking through because they’re already interested in what you’re offering, and once they’re on your landing page, you can sell them. Just because it’s free, doesn’t mean you should put in any less effort to convince people to sign up. You want people to love your free content so much that they would have paid you for it. That’s exactly how you get people to purchase from you in the future.
My personal favorite way to create landing pages through WordPress is with Bluchic’s Landing Page Templates. They have tons of different, beautiful templates for landing pages, thank you pages, opt-in pages, sales pages, webinar pages, expired offer page, and tripwire pages. Much easier than trying to hack together opt-ins using short codes on your website!
Simpler is better. You want people to have nothing to focus on except for the opt-in!
This means no nav-bar, no menu, no links to other pages, etc. You don’t want to make it super easy for your readers to click onto the page and then click right off to the next one. Help them to stay a while, digest what you have going on and then hopefully Opt In!
Most WordPress sites now have something like a blank page or a landing page option that you can use to design your Landing Page on. Regardless of which platform your website is hosted on, simply starting with a new, blank page is a great way to start your Landing Page template!
As long as you keep these essential items on your landing page, it will be effective:
Lastly, having an excellent collection of opt-ins also allows you to get a great idea of what your customers are interested in and what they need, want, and what they would buy from you.
It’s a good idea to invest time, energy, and maybe even money into making sure that your opt-in experience is excellent, so that when you’re leading up to your actual sales product, you’ll know just how interested your potential customers and clients will be. A high converting Opt In may lead to higher sales conversions as well!
After I started implementing these practices, I instantly started gaining more subscribers. My list was stagnant until I started really focusing on my opt-in experience!