You know that time you had a million opt in ideas, and couldn’t decide on ONE because you had no clue what people want or need? Yes, me too (and like, everyone else). It’s easy for people to say, “just ask your audience what they want” and yes, that does work unless of course, you have no audience. That leaves you in opt in limbo, wondering how in the world to create an opt in that your audience will love your for. In this micro episode, I talk about some of my favorite ways to do some simple research to get a better idea of what you should create (and I also give you a gentle nudge to just get started, girl).
These three simple tactics are so easy to implement, and it’s what I myself have done to create opt ins and what I help my clients and business besties do. Plus, it really doesn’t take a ton of work or hours on Google because it’s pretty likely you already have the tools you need to start researching right after you finish up listening here. Before I give you a brief summary of what the tips actually are, I just want to remind you of WHY this even matters, anyway. Why should you research before you put something out there? Well, because you want to attract the RIGHT audience. You want to actually SOLVE a problem for your new friends. You don’t want to feel opt in shame when you launch and you hear crickets.
Use Facebook groups to your advantage. Join groups that have your ideals inside (ideals meaning, the type of subscribers, customers and clients you want to attract) and just LISTEN. That’s right, listen. It’s a really powerful way to see what people need without asking them for anything. People typically go to Facebook groups first to solve a problem they have, so they post their questions and await the answers and opinions of the experts who are so super generous with their time and knowledge. You want to be that expert, offer support and encouragement and engage. See what people problems people most commonly have, and then how you can put a bandaid on it with your opt in.
Back to Facebook, once you become a familiar face (usually about several weeks after engaging, encouraging and expert-ing) then ASK people what they need help with. Polls are such a non obtrusive, low pressure way to get people to engage and actually tell you what they need. Gather 4-5 ideas and create a simple poll. Let people know who you want to help, a little bit about what you do and then ask them what would be most helpful to them right now. The results may surprise you, and will be super insightful on what type of opt in you can create, and the content you can use to promote that opt in
Don’t hate me when I say this. Get started. Choose an idea and create your opt in, it doesn’t have to per perfect. In fact, you will probably cycle through a few different Opt ins until you find one that becomes wildly popular and gives the most value. Your Opt in first and foremost is to serve others, to solve a problem and the side effects of that will mean more friends who share your work and support what you do and subsequently, you will gain more clients and customers. However, this will NEVER happen if you don’t get started.
Opt in Marketing is one of the best ways to serve others and grow your business. The most important thing to keep in mind is that people need solutions to problems that they have difficulty solving on their own. If you give them a solution through an Opt in, and for free, you will make a profound connection with that person. Once you decide on your Opt in, it’s totally time to dig into the design. You can grab a pack of totally editable Canva templates RIGHT HERE to help with that!
Well you are in for a treat then! Sign up to get TWO totally FREE Worksheets you can edit inside of CANVA (yes free, yes Canva)
Yes, I said Free. Yes, I said Canva